Jun 2018 – July 2022

Location: Kenya, Uganda, Tanzania, Ethiopia, Ghana, Rwanda, South Africa, and Nigeria

A 5-year Google-funded program to train 10 million MSMEs entrepreneurs across Africa on how to leverage the web and digital skills to grow their business.

Some of my achievements were: –

  • Conducted digital needs assessment with a core team for Kenyan MSMEs for curriculum development
  • Developed and tailored the following curricula: digital marketing strategies, developing Google business profiles, brand establishment and SEO, marketing tools and social media leveraging, data literacy and sights for business development, digital marketing plan strategizing
  • Spearheaded a blended approach (online/offline teaching) based on needs assessment, recognizing barriers to the internet and tech access to reach urban, peri-urban, and rural MSMEs
  • Led Training of Trainers (ToT) for trainers in Kenya, Ethiopia, Tanzania, Ghana, Rwanda, and Uganda to contextualize curricula and tailor them to local SME markets
  • Mapped the digital ecosystems and skills via market research, business simulations, scenario planning, benchmarking, and attending industry conferences such as the Africa Digital Skills conference in Ghana, and Google Partners’ Digital Skills in South Africa.
  • Facilitated brainstorming sessions with focus group MSMEs to collect data on the digital gap