January 2021 – July 2022

Location: Kenya, Uganda, Tanzania, Ethiopia, Ghana, Rwanda

The Digital LaunchPad project is a project sponsored by the Norwegian Agency for Development (NORAD). The project equips and supports 3000 African SMEs to achieve and sustain success in their businesses by providing them with Digital Launch¬Pad, a comprehensive package of digital tools and expertise, to enhance their competitiveness and access to global markets.

Some of my achievements were: –

  • Conducted digital skills need analysis to assess gaps in MSME digital presences based on foundational digital skillsets: Google business profiles, websites, Google ads, corporate e-mails & social media presence
  • Designed the Digital LaunchPad using data from needs analysis
  • Led capacity building across access to finance, brand visibility, and revenue stream increases
  • Formulated a 5-day Business Strategy Bootcamp training covering business and sales strategy, financial planning (how to apply for funding), pitching
  • Ensured a gender and youth inclusive policy wherein 50% of beneficiaries were youth/women-led MSMEs via collaborations with Youth & Women Enterprise Fund, African Women Entrepreneurship Program, Africa Women Innovation & Entrepreneurship Forum, Women ASSEK Members